Ever heard of Elmer Gantry?
If not — or if the name only vaguely rings a bell — then you might, like many today, lack an important bit of context for understanding the origins of the so-called “Billy Graham Rule.”
The choice of the singular “Rule” also may represent two additional misunderstandings. Graham and his three closest ministry associates made four resolutions, not one — and importantly, they did not call them rules (to enforce on others) but resolutions (embraced for their own lives). Graham says it was an “informal understanding among ourselves.”
Just as He Was
In his autobiography, Just as I Am, published in 1997, Graham himself tells the story of the beginning of the now (in)famous “Rule” that bears his name. During a two-week crusade in Modesto, California, in October of 1948, the 29-year-old Graham found himself at a critical juncture.
He had been working as an evangelist for a large and long-established ministry called Youth for Christ. Now, he was beginning to launch out on his own, to begin a new work as an independent evangelist, and he and his team felt the weight of the public scrutiny they’d be under. And they longed not to become, or even appear to be, what characterized some evangelists in the first half of the twentieth century. They heard their share of stories, and personally knew evangelists whose “success” became devastating. Such men slid from one small degree of compromise to the next in their
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